Would you like to have a better
marketing strategy for this New Year? Do you want to have a great strategy for
online marketing for your business in 2015?
Every single year, marketing evolves to develop new platforms and
major mind set changes to your audience occur, therefore you must adjust your online
marketing strategy to keep up with the new trends.
Let me give you some tips to help you market your business
online this year.
Drill
down your Audience and the Goals you want to accomplish:
Do you know what your audience today? This is an important first step to take and
analyze. Use market reports, different studies, and analytics to help you figure
this one out. Demographics are usually great to use here, like: gender, age, income,
location, etc.
Now you can convince them to do with business with your company
because you have narrowed down what they want.
A
Website is needed:
An online marketing strategy has to have a website. Have a well-designed
website created for your company that showcases your brand for your customers. Create
a website with your customers in mind, take a step back and imagine you are
them. This is a great way to ensure that you are giving them what they want.
In order to ensure your website gets the most traffic, make sure
it is a mobile optimized and responsive website. Most searches are done on some
sort of mobile device or tablet. So,
your online marketing will be more successful if your site is mobile friendly.
More than 61 million websites are built on the WordPress platform, which is a
content management system (CMS) and the ranked the best with Google as well as
other search engines. No one expects you to become a website developer
overnight, call an expert in building custom websites on WordPress.
Each page of your website needs to have SEO friendly content
built in to get better indexing results from the search engines. You will of course have a home page and
several other pages describing your products or services you offer
As time goes by use your favorite analytics tool (I recommend
Google Analytics) to track website visits and audience behavior. Use the data
to improve your website, especially the most trafficked pages. The copy itself
needs to be professionally written and with the proper keyword enrichment.
It’s
All about Credibility Building:
Google as well as other search engines judge your site ranking
based on credibility and relevancy. Have your website linked and listed
everywhere that is important. Major
directories like YP and mapping sections like Google+ are very important. Just like your site, Google has ranked these
places to be credible and/or relevant. Have a professional domain matching
email and regularly encourage people to leave feedback and reviews on your
company.
Start a blog, just like
this one to build quick credibility and blog regularly. The content needs to be of high quality
showcasing your knowledge and industry expertise which can increase your
credibility with the search engines. This would also include guest blogging on
other high ranking blogs and promotion of your content on social media sites
like Facebook.
You
need to build presence on the right Social Media Sites:
If you have figured out what your customers want, then you know
which social platforms they are on regularly. The social media platforms with
the most traffic as well as ranking are Facebook, Twitter, LinkedIn, Instagram,
YouTube, Tumblr, Pinterest, and Google+. Make accounts, work in them at least
two times a week, and ensure that you are on at least four of them. Over time
you can ascertain which ones work for your business and are generating returns.
Paid
Ads/SEM/PPC:
It is essential to use paid advertisement spots on Google and
other search engines commonly called search engine marketing (SEM). Pay per click (PPC), as it is also often
referred to, is a sure fire way to drive in business, and it has results you
can track. Don’t be foolish and attempt to do this yourself, unless you are
really good at it and plan to let someone else run the company while you manage
an AdWords campaign on Google. Trust a professional or company to manage this
aspect for you. They have been doing it
longer, understand what/who to target for your business, have all the great
reporting tools, and will ensure better results over time.
Email
Marketing is very important:
Your email marketing plan could easily be 20-30% of your company’s
leads and customers. Email marketing can
be a huge lead generator for you. Use
your contacts from various sources to compile a database of emails, and then
get a good platform email marketing platform to use. There are companies out there that offer a
free account, our favorite is AWeber, but you can also use Constant Contact or Mail
Chimp. It is a little work in the beginning, but eventually it becomes easily
automated. AWeber uses squeeze pages for signups and has internal messages to
weed out people who believe you are spamming them with opt outs as well as opting
in.
All
these helpful suggestions will greatly increase your impact to your business
this year with online marketing. Whether you have a marketing person you rely
on for contact or make those decisions yourself, you can’t possibly handle all
of this and run your company effectively.
So, trust a professional. Give us
a call to setup a free consultation, received some free help, and see what will
make the most sense for your company.
JonesConsultingLLC.com (720) 870-0617 info@jonesconsultingllc.com
