Must Do Items to Market Your Business Online in 2015

Would you like to have a better marketing strategy for this New Year? Do you want to have a great strategy for online marketing for your business in 2015?

Every single year, marketing evolves to develop new platforms and major mind set changes to your audience occur, therefore you must adjust your online marketing strategy to keep up with the new trends.

Let me give you some tips to help you market your business online this year.

Drill down your Audience and the Goals you want to accomplish:

Do you know what your audience today?  This is an important first step to take and analyze. Use market reports, different studies, and analytics to help you figure this one out. Demographics are usually great to use here, like: gender, age, income, location, etc.

Now you can convince them to do with business with your company because you have narrowed down what they want.

A Website is needed:

An online marketing strategy has to have a website. Have a well-designed website created for your company that showcases your brand for your customers. Create a website with your customers in mind, take a step back and imagine you are them. This is a great way to ensure that you are giving them what they want.

In order to ensure your website gets the most traffic, make sure it is a mobile optimized and responsive website. Most searches are done on some sort of mobile device or tablet.  So, your online marketing will be more successful if your site is mobile friendly. More than 61 million websites are built on the WordPress platform, which is a content management system (CMS) and the ranked the best with Google as well as other search engines. No one expects you to become a website developer overnight, call an expert in building custom websites on WordPress.

Each page of your website needs to have SEO friendly content built in to get better indexing results from the search engines.  You will of course have a home page and several other pages describing your products or services you offer

As time goes by use your favorite analytics tool (I recommend Google Analytics) to track website visits and audience behavior. Use the data to improve your website, especially the most trafficked pages. The copy itself needs to be professionally written and with the proper keyword enrichment.

It’s All about Credibility Building:

Google as well as other search engines judge your site ranking based on credibility and relevancy. Have your website linked and listed everywhere that is important.  Major directories like YP and mapping sections like Google+ are very important.  Just like your site, Google has ranked these places to be credible and/or relevant. Have a professional domain matching email and regularly encourage people to leave feedback and reviews on your company.

Start a blog, just like this one to build quick credibility and blog regularly.  The content needs to be of high quality showcasing your knowledge and industry expertise which can increase your credibility with the search engines. This would also include guest blogging on other high ranking blogs and promotion of your content on social media sites like Facebook.

You need to build presence on the right Social Media Sites:

If you have figured out what your customers want, then you know which social platforms they are on regularly. The social media platforms with the most traffic as well as ranking are Facebook, Twitter, LinkedIn, Instagram, YouTube, Tumblr, Pinterest, and Google+. Make accounts, work in them at least two times a week, and ensure that you are on at least four of them. Over time you can ascertain which ones work for your business and are generating returns.

Paid Ads/SEM/PPC:

It is essential to use paid advertisement spots on Google and other search engines commonly called search engine marketing (SEM).  Pay per click (PPC), as it is also often referred to, is a sure fire way to drive in business, and it has results you can track. Don’t be foolish and attempt to do this yourself, unless you are really good at it and plan to let someone else run the company while you manage an AdWords campaign on Google. Trust a professional or company to manage this aspect for you.  They have been doing it longer, understand what/who to target for your business, have all the great reporting tools, and will ensure better results over time.

Email Marketing is very important:

Your email marketing plan could easily be 20-30% of your company’s leads and customers.  Email marketing can be a huge lead generator for you.  Use your contacts from various sources to compile a database of emails, and then get a good platform email marketing platform to use.  There are companies out there that offer a free account, our favorite is AWeber, but you can also use Constant Contact or Mail Chimp. It is a little work in the beginning, but eventually it becomes easily automated. AWeber uses squeeze pages for signups and has internal messages to weed out people who believe you are spamming them with opt outs as well as opting in.

All these helpful suggestions will greatly increase your impact to your business this year with online marketing. Whether you have a marketing person you rely on for contact or make those decisions yourself, you can’t possibly handle all of this and run your company effectively.  So, trust a professional.  Give us a call to setup a free consultation, received some free help, and see what will make the most sense for your company.  JonesConsultingLLC.com (720) 870-0617 info@jonesconsultingllc.com